The purpose of film trailers, is to give its audience a chance to assess the film and experience its highlights before watching the entire presentation. Film trailers are a necessity in marketing for a film, and have proven to be very popular to the public (Hitting third most popular youtube videos watched behind news and user videos). The trailers usually last no longer than 2 minutes, and so the best scenes and cuts have been compressed to a highly accessible format that can be easily reached by its audience.
Conventions of a Film Trailer:
A trailer will attract an audience into watching the full film.
Sets the genre of the film and creates a feel for the setting
Suggestion of the storyline
Introduces some of the main characters
Draws the interest of the audience by displaying attention grabbing footage.
Made up of quickly paced clips
Slowly builds from beginning to an exciting end.
Usually contain graphics like the film title and opening dates.
May include music and voice over.
Clash Of The Titans Trailer
Purpose of Film Magazine Covers
The purpose of film magazine covers is to further advertise a film by having articles, interviews and reviews featured in magazines. The cover indicates what film these features are about and usually feature the main character or a famous actor in the film on the front, this way the audience can be drawn in and encouraged to read it as it'll feature a familiar face. Further purposes for Film Magazine Covers are to sell the magazine.
Conventions of a Film Magazine Cover.
The Magazines name is clearly displayed.
The cover has to be noticeable to the audience.
Famous actors/images generally used as a focal point.
Images on the front target a certain audience.
Graphics and colours are used to create a mood for the magazine.
Font size, shape and colour are used creatively to suggest different ideas.
Several cover lines dotted around the page indicating a good content inside.
Price and barcode are displayed.
Total FHM - Alice In Wonderland
Total Film - Sherlock Holmes
Purpose of Film Posters
The purpose of Film Posters are to advertise up and coming films that are about to be released in cinema. They usually feature main cast including the more famous names of that cast, and sometimes basic background mise en scene that elaborate on what the film is about (i.e horror film posters may include blood-splats in background). Basic information is also provided, including date of release, rating of film (from the BBFC), and obviously the name of the film.
Conventions of a Film Poster:
To be eye-catching/captivating.
To have a focal picture that will be intriguing.
To display a large title that is easily read.
Suggestion of the film genre.
May use famous actors to promote the film.
Will attract a target audience.
A tagline is usually evident on the poster.
Age certification usually displayed.
Coming soon or release date displayed.
Directors and Production Company displayed.
Conventions of a Film Poster:
To be eye-catching/captivating.
To have a focal picture that will be intriguing.
To display a large title that is easily read.
Suggestion of the film genre.
May use famous actors to promote the film.
Will attract a target audience.
A tagline is usually evident on the poster.
Age certification usually displayed.
Coming soon or release date displayed.
Directors and Production Company displayed.
Dark Knight Poster
300 Poster
No comments:
Post a Comment